Tuesday, February 21, 2012

Building an Ad Campaign Around Kitty Litter

West Hurley, North Dakota was a rather dull place, a fact that annoyed Clotilde Bradley, the high-powered PR expert from Minneapolis very very much.
It seemed that Ms. Bradley was tasked with developing an advertisement campaign for West Hurley and the only possible claims to fame it could have was being on U.S. 2 and being the largest single manufacturer of kitty litter in the U.S.
U.S. 2 was of no great importance; but local industry seemed to be a good hook. Unfortunately, she had to base it on kitty litter, not very promising. So she looked for possible euphemisms for the offending words:
Kitty Waste Center of America? No. that wouldn't do.
Feline Sanitization Capital of the United States, Better. But a little bit of imagination is needed.
And she hit upon an imaginative one: West Hurley is where gangster cats did their contracts on Felines Who Offend. This was novel; and it might even be picked up by some extraregional paper like the Los Angeles Times. So she had her art department do a little work: Tom the Cat being given an untimely end by being buried in wet kitty litter.
What horrors are found in the minds of desparate PR experts from Minneapolis?


  1. I was going to leave a comment about radioactive kitty litter. But I killed my own comment by checking it out first. Snopes says - False.


  2. If they were really annoyed with him, they would have buried him in used kitty litter.

  3. Isn't there a fine for littering ... kitty and otherwise ... in most places?